Alex Lazar
Software designer working with companies that aim for a world-class customer experience
Leading design initiatives at Kota
Joined as the first full-time design hire and helped scale design across all surfaces.
Kota's 2026 offsite photo album
Built a creative showcase of Kota's best photos from Marrakesh.
Hero explorations
Iterations of possible hero sections for the portfolio.
View work and design explorationsWriting
Imagining a mobile experience for Romania's largest book retailer
Carturesti has 57 beautifully designed stores and an exceptional in-store experience. Yet, their online experience hides huge potential.
Kota Platform: 2025 in Review
It was an eventful team for the team working on Kota's platforms for employers and employees. We've grown to 9 people working across three main platforms while adding dozens of improvements and 6 new large integrations.
Creative angst
The difficulty of starting new creative ventures.
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95 books added to Reading
About
Currently working at Kota where we shape the future of how companies and their employees interact with benefits.
Specializing in product design, I joined start-ups as their first designer to work across product, web, and branding for a consistent and attentive customer experience.